Cody Bookkeeping
Recently we worked with Cody Bookkeeping, a small business located in Cody, Wyoming, that provides financial services to small businesses and entrepreneurs. They were looking to start an online presence and get up and running quickly.
View Live SiteServices:
- Web Design
- Web Development
- Deployment
- Hosting
- Management
Web Design and Development for a Bookkeeping Business
The Challenge
The goal of this project was to help Cody Bookkeeping establish their brand online with a clean, performance-focused website and give their new leads an easy way to get in contact.
- Design the website to facilitate conversions
- Establish a clear value proposition that highlights the key benefits of their service
- Develop the website so that it’s lightweight and focused on performance
- Implement a fully responsive design for both desktop and mobile users
Phase One
Wireframing, Site Architecture, and Element Design
Cody Bookkeeping decided on a one-page website. One-page websites are much easier to navigate, especially on mobile devices. The site architecture then becomes about the homepage layout. Implementing a logical flow that delivers the information in an easily digestible way.
Using a full screen hero section with a clear headline and subheadline to state the main service and benefits of service up front. Restate the services value with benefits section. A list of services and social proof provided by the testimonials section. All leads to a conversion form to users to get in contact.
Stellr Web was able to design and launch my company's brand new website quickly and efficiently all within my budget. I would recommend Stellr Web to anyone who needs a modern website and reliable service.
L. M. Wagner
Owner, Cody Bookkeeping
Phase Two
High Fidelity Mockup
Cody Bookkeeping opted for a bespoke design created entirely for their business. They wanted a clean, modern layout with a bright color scheme and a call-to-action color that contrasted well. We reserved one color only for the main to action to make it stand out and be consistent.
The website features a prominent testimonials area to provide social proof, photography from around Wyoming, and parallax image sections to help catch the user's eye.
Final Result
Bringing It Together
Cody Bookkeeping’s uniquely designed website provides users with a clear value proposition and establishes credibility with a featured testimonials section.
The custom contact form forwards directly to email so they can easily capture leads and provide and support necessary. We installed Google Analytics and set up goals for tracking traffic and conversions and for identifying possible UX improvements.
- A website developed using a static site generator allowing for quick page load speeds
- A bespoke design that is mobile responsive
- A strong call-to-action which lead to a custom conversion form for capturing leads